Interview at logolounge.com 2008
The European design gurus have come to acknowledge that they will have to free a niche in the temple of fame in world advertisement. The creativity growth and potential of Russian designers cannot be neglected anymore. Russia where the word ‘design’ was considered foreign only recently is suddenly breaking into the shortlists of some of the important advertisement contests and festivals, and, what is more, it is winning them. This time the web gate for the bible of the trademark creators called Logolounge.com has published an interview where Westerners are attempting to puzzle out the ‘Slavic phenomenon’.